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Touch Grass: App Design - Creative Conscience Shortlist 2023

Service Design, User Interface and User Experience, Branding

2023

Adobe XD, Adobe Illustrator

Brief
Conceive and design an app using appropriate design methods, e.g. paper prototyping and user testing. You should be ambitious, provocative and playful, and your app should be deeply meaningful in its social, political, cultural and environmental or technological contexts.

Solution
Touch Grass tackles doomscrolling, short attention spans, misinformation and digital burnout. Users get personalised prompts to go offline and reconnect with the real world. By recording themselves touching grass or outlasting app blocks using the Weed Killer feature, they earn seeds redeemable for real-life, phone-free rewards. The app's retro 8-bit aesthetic recalls a simpler, pre-overload internet - when tech was playful, not overwhelming, overstimulating or invasive. There is a reference to pop-up computer viruses - a metaphor for social media as a mental health and misinformation virus.

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